PC Jeweller introduces ‘luxury with literature’ lounge concept ahead of Diwali celebrations
PC Jeweller has enthralled full swing into preparations with new innovations and beautification ahead of the most awaited festival of the year Diwali. To begin the same, PCJ has reworked its flagship store in Karol Bagh’s Bank Street and has also introduced a new concept of ‘Luxury with Literature’ Lounge for the elite high end customers the company caters to. The official curtain raiser for the showroom was held with much fervour and cheering.
On the concept, Mr. Balram Garg, MD, PCJ explains, “The Karol Bagh showroom is the place from where PCJ started its legacy so a lot of sentiments attached to it. We thought to rework the whole place to bring in the contemporary look as we put in our designs. A customer when enters the showroom should immediately connect to the place and should be motivated to buy and not feel like just another shop. We have tried to bring in all the comfort factors, more innovative designs, prominent and soothing interiors which can involve the buyer into the shopping process with zeal.”
The company has a large customer base which includes buyers from all classes of societies including the high end customers. As the company explains the buying process of these elite customers, they say that these buyers look for jewellery which is unique, customized and not available to all. And the decision making time is also long as details are looked into because of the kind of value attached. So to cater to this class of customers, they need a solitary, extremely comfortable, aesthetic place which can make the decision making easier and compelling.
Mr. Garg says, “To ensure that these special customers get complete attention and privacy to make their decisions, we came up with this concept of lounges. While designing the lounges we took into account many factors. One such concept was to include the literature of the ensemble explaining the making of the jewellery, what are its constituents, the theme and related which shall engage the customer towards that particular piece and not just an ornament. We also kept in mind the lavishness of the zone to let them feel the persona of the jewellery piece being sought and gradually connect to it.”
PCJ has become a household name today and has a niche positioning in wedding and bridal jewellery. The jewellery which will be available at the showroom will include necklace sets, chains, rings, pendants, bracelets, earrings, bangles and other exclusive designs to suit any special occasion one may attend. There will be designer jewellery range featuring pendants, earrings, gifts, office and party wear jewellery which is sure to be much appreciated.
About PC Jeweller Limited
BSE: 534809 | NSE: PCJEWELLER
PC Jeweller Limited is one of the leading jewellery companies in India. The company offers a wide range of products including gold jewellery, diamond jewellery and other jewellery with a thrust on diamond jewellery and jewellery for weddings. PC Jeweller has significant jewellery manufacturing capabilities and currently has four jewellery manufacturing facilities in Selaqui (Dehradun), Noida & SEZ Noida that cater to their sales in India & Abroad. The company now has 36 showrooms at present across 28 cities in India. For additional details, please visit www.pcjeweller.com.